The mall was severely challenged and hurt by the openings of the Mall of Georgia in 1999 and Sugarloaf Mills in 2001, additionally owned by Simon. For the first 16 years, Gwinnett Place was the main mall within the region, drawing customers from as far away as South Carolina and centering what was then one of the fastest-growing counties within the nation till the opening of Mall of Georgia in Buford and Sugarloaf Mills in Lawrenceville. In 1984, Mervyn’s joined the mall, which was likewise carried out at City Center at Cobb, and Davison’s was modified over to Macy’s. Parisian joined the mall anchoring a northwest wing. The first two had been at City Heart at Cobb and Phipps Plaza, each of which opened in 1992, followed by a fourth at Northlake Mall in 1994. J. C. Penney took over Mervyn’s spot in 1984 and closed in late 1984 after a mall fire, with Magnificence Grasp taking over in 2016. Macy’s and Wealthy’s merged in 2003 to kind Rich’s-Macy’s until 2005, when the title was changed to Macy’s.
Nevertheless, one of the distinct features of Gwinnett Place Mall is the Macy’s former Wealthy’s, which options an exterior nearly completely lined in mirrored glass. Mega Mart opened a location in the previous Macy’s. With two Macy’s within the mall, the previous Davison’s closed and in 2010 reopened as the first MegaMart within the U.S. Fifty-two U.S. e-book stores and related assets to Waldenbooks Inc., a big Stamford, Conn.-based e-book retailer. On May 31, 2018, Sears introduced that their location there could be closing in September 2018 as a part of a plan to close sixty-three shops across the United States. In January 2018, two mall employees were robbed and assaulted in the Macy’s parking lot; in march 2018, a 32-12 months-old female was arrested for indecent publicity, solicitation of prostitution, and possession of heroin and cocaine inside the sears parking lot.
The latest downturn of the mall in 2013 has led to the closure of Belk, in addition to the proprietor and manager Simon Property Group losing the mall to foreclosure, the place it was acquired by Stranger Things shop retail rehab specialist Moonbeam Capital Investments LLC. In 2007, Parisian was renamed Belk, which closed in 2013 and stays vacant to this day, ready for redevelopment. Not only did the mall lose a big part of its buyer base and all of its out-of-state buyers to these new malls, but the mall was additionally unable to draw any new anchors for several years through Macy’s moved its location to the defunct Rich’s on the west facet of the mall and Parisian became Belk. The mall is sort of similar to City Middle at Cobb.